Boston Condos for Sale and Apartment Rentals

No Place Like Home

I am sure everyone has met that guy. I don’t want to be that guy. Everything that guy does is for his business. Every holiday is a marketing opportunity and he is all real estate all the time.

People who have regular W2 type jobs take time off, during the holidays. They can be with friends without advertising themselves or their companies. They don’t have to be that guy and neither do I.

As I am inundated with marketing tips for the holidays I am reminded that the holidays themselves are a marketing thing. We are sold on the idea that we need to spend money so that we can enjoy spending time with family and friends.

I have said enough. No, I am not going to be that guy during the holidays or any other time of the year.

Boston condos and the bottom line

I’m taking the Amtrack train next Wednesday to visit my parents.for Thanksgiving, as one wise man once said: “There’s no place like home.”

Boston Condos for Sale and Apartment Rentals

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Boston Real Estate Search

A new report by youth marketing experts YPulse titled “No Place Like Home” provides significant new insights on how the Covid pandemic has changed how Gen Z and Millennials view the homes. The following statement summarizes key findings: “As young people look to their spaces as mental health retreats, at-home items and services that comfort, declutter, or foster a feeling of escape that from the outside world will resonate.” The opportunities for marketers are clear and will be elaborated on below.

YPulse previously observed that millennials have homebody tendencies, with a majority preferring to go to a café or watch Netfix at home as opposed to going to a party on a Saturday night. A recent survey confirms that this sentiment was present even prior to the pandemic, with, “…67% of 19-37 year olds telling YPulse in January this year that they would rather stay in on the weekends than go out.”

Both millennials and GenZ (widely regarded as the most stressed out generation in history) are seeing the home as a refuge from the outside world, as many have felt stressed by issues such as climate change, the 2008 recession, student debt, and now Covid-19.

Source: YPulse