I read some Compass notes on their long term plans on the internet.

Let’s dive into it.

Compass long term plans, it to make it the place to find a new home, that are just exclusive compass listings.

A Zillow/Harris poll showed how consumers want the most exposure for their homes when selling, and they don’t really understand how MLSs work and don’t understand what a private network of pocket listings is all about, which is what Compass seems to be pinning its future on. Per Real Estate News, the Zillow poll:

Private listing networks were an even bigger unknown. When asked if they knew what that term meant, fewer than 1 in 5 respondents expressed certainty. The older age groups were least familiar, with just 14% of those over 65 indicating they knew what a private listing network was.

Hey Sellers: Can you imagine what you’d do after finding out that your Boston condo for sale was exposed to far fewer potential buyers than you understood?

Hey Buyers: Can you imagine what you would do after finding out that the listing you fell in love with and bought had the key data deliberately hidden that influenced how much you offered?

Compass seems to be raising the odds of a lot of future litigation after their agents use their 3-Phased Marketing Strategy.

Final Thoughts

Real Estate News has been all over the topic of private networks. Here is the latest: Compass will launch a client portal amid the push for private listings. I find the lack of transparency of this plan for Boston condo buyers and Boston home sellers concerning.

Is transparency out the window?

Despite all of this, I believe that Compass (and Zillow) have probably will win the real estate brokerage wars. There is little being said on ANY topic these days by industry leaders like Anywhere, RE/MAX, HomeServices of America, eXp Realty, and Keller Williams—just silence. The exception Homes.com

By guess is that Compass is probably hoping for an acquisition by Zillow or Homes.com for a big exit, leaving the eventual slash and burn to others.

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