Boston Condos for sale Sale and Rent
Ceepy dolls helped sell this home super fast
“Hideous and horrifying” vibe, but the vintage toys left by the previous owner proved marketing hit
One of the many listing photos with dolls for the New Orleans house (NOLA Living Realty)
How do you turn a dilapidated home in New Orleans into the top listing on Realtor.com and sell it in just a day? Two words: Creepy dolls.
NOLA Living Realty agent Tony Bertucci leaned into what he called his home’s “hideous and horrifying” vibe by posing creepy dolls around its decaying interiors for the listing photos, according to a report in KNWA.
“I did it just to get the house some attention, because the house was so hideous and horrifying,” Bertucci said.
The plan worked — the home went under contract after just a day on the market. Naturally, several potential buyers asked about the dolls and if the house was haunted.
It was the most popular listing on Realtor.com last week, beating out a Michigan home designed by Frank Lloyd Wright and the longtime Massachusetts farm of Aerosmith co-founder Joe Perry.
That’s all after cleaning up what’s already there and maybe most importantly, getting rid of those dolls. Or not.
Boston Condos for sale Sale and Rent
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