Boston Real Estate for Sale
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Technology with the advancements of Boston real estate websites has helped us view Boston real estate for sale like never before. Especially during the 9 months (and counting) of the pandemic, owners and seekers of Boston condominiums have depended on online viewings in record numbers the most popular being Zillow.
Here’s my problem with the real estate website Zillow, that you should be aware of
So when you view downtown Boston real estate properties for sale on Zillow, you may think you’re contacting the listing broker when you see the name and phone number of a broker. But your NOT.
Boston real estate agents pay a premium to be on the top of a downtown Boston real estate neighborhood listing. This program is Zillow’s primary source of revenue, its based on what appears to me to be a classic bait-and-switch.
Each Zillow property page contains, in bold letters at the top, the name of an agent to contact. Ah, thinks the reader, this is the exclusive listing agent who handles the property and is the person most knowledgeable about it. But no, it’s not. It’s just the name of the agent who has PAID Zillow for the privilege of being listed there. These purchases were made by Zip code, and the more the agent paid, the more exposure they got.
In practice, this marketing strategy has led to a great deal of Boston condo buyer confusion. Buyers would arrive at a property only to discover that their “Premier Zillow Agent,” whom they had probably never met, was not in fact the exclusive listing agent but was there to represent them as a buyer’s agent. Which is great if they actually wanted a buyer’s agent. But if they assumed they were meeting the exclusive agent, it led (and still leads) to some very tense moments. Moments that become even tenser if these buyers already HAVE their own buyer’s agent.
Boston Real Estate for Sale
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