From the wire:
Redfin Launches “Sweet Digs” in Boston and Washington, D.C.
SEATTLE – Jan. 23, 2008: Online real estate broker Redfin Corporation today launched its online real estate blog, “Sweet Digs,” for the first time on the East Coast. Home buyers and sellers in Greater Boston and the Washington, D.C. metro area can read local, data-driven real estate market information online or in a daily email newsletter. The Boston-area blog is available a https://boston.redfin.com/blog and the D.C.-area blog is available at https://washingtondc.redfin.com/blog.
Every week, the Boston and D.C. Sweet Digs blogs each offer as many as 20 candid, saucy and analytical write-ups of recent sales, price reductions, open houses and real estate trends. Local coverage includes Back Bay, Cambridge and Somerville in Boston; and Bethesda, Loudoun County and McLean in the D.C. area.
Redfin’s investment in the blog’s quality has been significant. Redfin evaluated hundreds of candidates, and contracted with nine independent writers who are deeply knowledgeable about their local real estate market. As Sweet Digs’ Boston and D.C. readership grows, Redfin will expand its neighborhood coverage.
Greater Boston: https://boston.redfin.com/blog
Alyk: Boston’s South End
Cosmo Catalano: Back Bay, Beacon Hill
Michael Martin: Beverly, Salem
Pamela Reynolds: Brighton, Brookline
Margaret Sanford: Somerville, Cambridge
D.C. metro area: https://washingtondc.redfin.com/blog
Tracey Bennett: McLean (Va.)
Tavia Evans-Gilchrist: D.C.
Kira Mayrides: Loudoun County (D.C.)
Allison Scuriatti: Bethesda, Chevy Chase, Silver Spring (Md.)
Redfin initially launched Sweet Digs in December 2006 in Seattle, adding San Francisco in February 2007 and Southern California in February 2007. Since launch, the Redfin Sweet Digs teams have written more than 4,500 posts, drawing at least 2,300 comments; and already more than 600 readers have signed up to receive the Boston or D.C. Sweet Digs newsletter.
“We wanted to bring the unbiased, consumer-to-consumer real estate dialogue happening on the West Coast to the East Coast,” said Bahn Lee, Sweet Digs’ managing editor. “The best real estate blogs on the East Coast are written by real estate agents, and Sweet Digs’ independent bloggers will be the perfect complement. Boston and D.C. Sweet Digs are written by college professors, award-winning journalists, stay-at-home moms and, most of all, real estate fanatics.”
Redfin is the real estate industry’s first online brokerage, currently available in Greater Boston; the San Francisco Bay Area; Greater Seattle; Southern California, including Los Angeles, Orange County, the Inland Empire and San Diego; and the Washington, D.C area. By combining maps, listings, tax records and analytics, Redfin has become one of the most popular brokerage sites. Customers who use Redfin.com to buy or sell properties earn a refund of most of the commission traditionally due their broker, and get full support in paperwork, offer presentation, negotiations and closing. Redfin has one of the highest customer satisfaction rates in the industry, and is the only brokerage with a 100-percent-customer-satisfaction guarantee. To give the Redfin service a try, visit www.redfin.com; to keep track of our daring exploits via our blog, go to blog.redfin.com.
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