Boston Real Estate Marketing: That Doesn't Seem Right? Boston Condos For Sale Ford Realty

Boston Real Estate

Did you ever see that commercial where one of the characters says “That’s not right”

There is a Boston real estate website in one of the neighborhoods that I rent out apartments, on this website is a picture of a Boston real estate agent and underneath It says that he is number one in the neighborhood for renting out Boston apartments. I didn’t recognize the name or the face even though I have rented and sold Boston condos for over 20 years

I have no idea what number one means in this context, so I did some research. I looked in the MLS and the agent had a few apartment rentals in the neighborhood but is fairly new and I can honestly say I have rented out more apartments in the neighborhood.

Misleading advertising is against a standard of practice in the Realtor Code of ethics. Yet the Boston real estate industry is full of what I’ll call tricky advertising because if I call it misleading that will open a can of worms that could keep me busy for months.

Is claiming to be number one misleading? Being number one is vague and hard to prove or disprove which is why there are so many number one real estate agents. What are they number one in? Why aren’t there any number two agents?

When it comes to being number one we could count transactions or sales dollar volume.

The agent who sells the most Boston condos for sale usually has a higher number of canceled and expired listings too and is often slower to answer the phone and sometimes clients end up working with a low paid but efficient assistant instead of with the agent.

If you meet with a Boston real estate agent who claims to be number one ask a lot of questions. Like, what about John Ford? lol

Our clients are always number one.